We teach cameras to understand sport.
Cogni Qube is a sports AI and computer vision company. We build our own sports products and custom vision systems for other teams.
We started as a university final-year project and grew into a company without outside funding, paying for our products with engineering work for clients. Cricket came first, because it is the sport we play and the one the big systems skipped. Football and padel followed.
How we work
Measure, do not guess
If a camera cannot see something, we say so instead of filling the gap.
Software before hardware
Cameras that already exist, calibrated from the field itself. Less to install, less to break.
Real footage, real conditions
We test on club pitches, night matches and phone video, not only clean lab clips.
Built for the sports others skipped
Cricket first, then football and padel in markets the big systems were not built for.
Custom computer vision
The same engineering behind our products is available for your project, from a first prototype on your footage to a system running on site.
- Detection and tracking
- People, balls, vehicles and objects found and followed across frames and cameras.
- Pose and biomechanics
- Body keypoints, joint angles, timing of key moments and 3D body fitting from video.
- Camera calibration and 3D
- Field and court calibration, homography, camera pose, multi-camera triangulation.
- Segmentation
- Pixel-accurate masks for surfaces, players and objects, built for live video.
- Edge deployment
- Models optimised with TensorRT and shipped to NVIDIA Jetson devices on site.
- Video pipelines
- SRT and capture-card ingest, frame-exact recording, replay and broadcast output.
- Apps and dashboards
- Flutter mobile apps and web dashboards that put the results in people's hands.
- AI agents and automation
- Workflow automation and AI agents that connect vision results to the rest of a business.
A small team that ships
Engineers, researchers and annotators working on computer vision, 3D rendering, automation and mobile. We train on our own GPU workstation and deploy to phones, cloud GPUs and edge devices.
Founded by Sarim Shahzad, who holds a BS in Artificial Intelligence from the University of Management and Technology (UMT), and leads both the technology and the commercial work.
- Sports
- Cricket, football, padel
- Products
- Cric 360, Qube Arena, Court IQ
- Deploys to
- Android, cloud GPU, NVIDIA Jetson, broadcast chains
- Hiring
- Computer vision engineers. Send us your work