Qube Arena runs in our cloud. You send us the match feed, we add the boards and send it straight back. Nothing is installed at the stadium.
Your feed
1Send us the feed
The match picture you already make. No extra cameras.
Finds the pitch
Keeps players in front
Adds your boards
2Our cloud adds the boards
On every frame, locked to the field, with players kept in front.
Back to you
3Get it back, ready to air
A clean feed for TV and streaming. One for each market if you want.
No hardware at the stadium
No sensors on the cameras
No change to how you produce the match
Football: boards behind the goal
A real league broadcast, shown as the full TV picture. Drag the line: on the left is the original, on the right the same frames with our board beside the goal and the players still in front of it.
OriginalWith Qube Arena
Carpet print or standing boardFlat on the grass or upright, like the real thing.
Players run in frontGoalkeepers, strikers and the net stay on top.
Follows the cameraStays in place through pans and zooms.
Placed by the rulesAt least 1 m behind the goal line, as IFAB Law 1 asks.
The full TV picture: players walk across the logos and stay on top.
Cricket: logos on the grass
For fixed broadcast cameras, your logo is painted onto the outfield. Fielders, batters and umpires walk over it, and it stays under them with their shadows on top.
In this match four logos were added at once: Cogni Qube, Qube Arena, Cric 360 and New Life Traders.
Fixed cameras: working on real match footage
An operator studio, not a black box
Lay out the boards before the match, choose when each sponsor appears, check the camera and watch the output before it goes to air. Below, a centre-circle logo running in the studio: no box behind it, and the players walk over it.
Football: working on recorded broadcastsReal-time output: in development
One match. A different sponsor in every market.
A match is watched in many countries, but the boards around the pitch can carry only one sponsor. With Qube Arena each feed can carry its own boards, so the same match can be sold again, market by market.
Leagues and federationsNew sponsor space without new hardware in every stadium.
Rights holders and streaming platformsSell each country separately from one world feed.
Broadcasters and production housesA step after your production that leaves it untouched.
Clubs with their own channelsLocal sponsors on your own match streams.
Questions
Do we need any hardware at the stadium?
No. Qube Arena runs in our cloud and works from the broadcast picture itself. Nothing is fitted to the cameras and nothing is installed at the venue.
What do you need from us?
Your match feed: the same picture you already send to TV or streaming. We send it back with the boards inside.
Which sports does it cover?
Football, with boards behind the goals and logos in the centre circle. Cricket, with logos on the grass for fixed broadcast cameras.
Can different countries see different sponsors?
Yes. Each feed we send back can carry its own boards, so the same match can be sold to a different sponsor in each market.
Does it work on live matches?
It is built for live feeds with a short delay. For a first pilot we use a recorded match of yours, so you can judge the result on your own footage before going live.
Does it follow the rules of the game?
Yes. In football, boards are placed at least 1 m behind the goal line and clear of the net, as IFAB Law 1 requires for advertising.
See your sponsors in your match.
Send us one recorded match. We return it with your boards inside, so you can judge the result on your own footage.
Original feed With Qube Arena 
Qube Arena
Original With Qube Arena 